Virat Kohli has made a hat-trick by scoring over his brand rival Akshay Kumar, Deepika Padukone, Ranveer Singh, Shahrukh Khan, Salman Khan and many more Bollywood sensations in the Indian Celebrity Brand list. Duff & Phelps, the global brand advisor, today released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: “New is Gold”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
In the fifth edition of the Celebrity Brand Valuation Study 2019: “New is Gold” released by Duff & Phelps; Virat Kohli is way ahead of Akshay Kumar, Shahrukh Khan, Salman Khan and Deepika Padukone with net brand value at $237.5 million, Akshay Kumar is distant second with brand value standing at $104.5 million while Ranveer Sigh and Deepika Padukone are joint third with their respective brand value of $93.5 million. Ranveer and Deepika are followed by Shahrukh Khan with a brand value of $66.1 million while Salman Khan is at the 5th spot with his brand value standing at $55.7 million. Alia Bhat and Amitabh Bachchan also figure in the list with their respective brand value of $45.8 million and $42.5 million.
0 Comments